Renee Parsons is a leader in business, fashion and philanthropy. She is the President and Executive Creative Director of PXG Apparel, Co-Founder of The Bob and Renee Parsons Foundation and leads hospitality and design at Scottsdale National Golf Club.
She was born and raised in a small Michigan town by her parents, who were in the restaurant business. From an early age, she learned the value of hard work and serving others. At 13, she began working at The Pixie, a restaurant her grandfather first opened in 1945. From there, Parsons set out to make her mark in the hospitality industry, earning her BA in Hospitality and Business from Central Michigan University. She spent years climbing the ladder in the hotel business, first in Chicago and finally in Scottsdale, where she met her husband, Bob Parsons.
In 2009, Parsons combined her passion for hospitality with her desire to help others by joining the team at GoDaddy. In just one year, Parsons launched GoDaddy Cares, a focused giving program to benefit deserving organizations such as Make-A-Wish Arizona and Hope for Haiti. Today, Parsons continues to prioritize philanthropy and find creative and meaningful ways to give back through her leadership roles.
President and Executive Creative Director, PXG Apparel
Renee Parsons launched PXG Apparel in December of 2018. By then, PXG had received global attention for disrupting the golf industry with its innovative, breakthrough golf equipment, but PXG Apparel wasn’t on the map – yet.
Upon the establishment of PXG Apparel and her assumption of the role as President and Executive Creative Director, Parsons set forth with a vision to design and produce performance-focused, innovative clothing infused with a contemporary and fashion-forward edge. Since apparel’s inception, Parsons has been at the helm of creating various yearly seasonal apparel and accessory lines alongside exclusive capsule collections. In November 2022, PXG Apparel released its inaugural collaboration collection in partnership with international pop sensation and fellow golf enthusiast, Nick Jonas.
Most recently, Parsons launched the Fall and Winter 2023 Apparel on August 31, 2023. This seasonably smart collection elevates classic golf-wear, introduces layering essentials and innovative, lightweight, easy to pack outerwear. PXG’s classic black, white, and gray colorways anchor monotone, color block, and printed styles, including a custom digitized PXG iron print, while fall hues add variety and depth to the series. This drop features a curated series of must-have classic and new silhouettes that boast technical innovations and thoughtfully crafted details for enhanced performance on and off the golf course.
Parsons’ visionary approach to PXG Apparel has been integral to the line’s success. Her unwavering commitment to crafting versatile, cutting-edge golf apparel that transcends the confines of traditional courses and clubs provides a fresh and exciting perspective. Together with her team, Parsons is designing stylish and flattering apparel that challenges the conventional notions of golf attire. Focusing particularly on women’s golf apparel, she is dedicated to fostering inclusivity and empowerment through the PXG brand.
Scottsdale National Golf Club
In 2013, Renee and Bob Parsons acquired Scottsdale National Golf Club. Like any dynamic duo, they divided and conquered. Bob set his sights on creating an unmatched golf experience while Renee reimagined its hospitality. She led the renovation, construction and design of the private club.
Today, Scottsdale National features 45 holes of golf with no homes lining the course, lavish villas, two clubhouses with stunning views, a state-of-the art fitness center, spa and meditation garden – all surrounded by 3 million acres of protected desert land. Scottsdale National caters to men and women equally. The club doesn’t enforce tee times or fussy dress codes for its 152 national members.
There is only one rule insisted upon by Renee and Bob Parsons, “No member shall ever impinge upon another member’s enjoyment of the club.”
Co-Founder, The Bob & Renee Parsons Foundation
Renee Parsons has always felt compelled to be a voice for those in need. In 2012, that passion for philanthropy took new shape and new opportunity, when The Parsons founded The Bob & Renee Parsons Foundation, TBRPF. The private foundation aims to provide hope and life-changing assistance to vulnerable, underserved and marginalized populations often overlooked by mainstream philanthropy. TBRPF’s areas of giving include youth & education, health & home, military & first responders, and American Dream.
Over the course of 11 years, the Foundation has given an average of $1 Million every 15 days.
With a passion for supporting women and girls, Renee Parsons is an active supporter of the Girls Scouts-Arizona Cactus-Pine Council, Boys & Girls Clubs of Metro Phoenix and Free Arts for Abused Children of Arizona. Parsons served as a Make-A-Wish Arizona board member for six years and is a former board member of the Hualalai Ohana Foundation, helping to provide education and medical care for the families it serves on the Big Island of Hawaii.
Since 2013, The Parsons have been signatories of The Giving Pledge, which is a public promise to give away half of their net worth. Renee Parsons is also a member of Women Moving Millions, a global philanthropic community of people committed to large-scale investment in women and girls.