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April 2025 – One Month Left…

April is the final month of our PXG Apparel Pop-Up at Scottsdale Fashion Square, so before doors close on April 30th, let's reminisce...

April 2025 – One Month Left…

Does anyone else have whiplash from how quickly Q1 flew by!? April is the final month of our PXG Apparel Pop-Up at Scottsdale Fashion Square, and I’m struggling to wrap my head around just how much we’ve accomplished in the past five months. Before the doors close on April 30th, let’s reminisce…

My favorite outcome from this endeavor is how we expanded and engaged with our PXG community! A mix of activities – including custom embroidery, permanent jewelry, live fashion drawings of customers with their dogs, and photo booths – paired with elevated details such as hors d’oeuvres prepared by the SNGC culinary team, live models replacing store mannequins, and local influencers inviting their audiences, transformed PXG from a brand into a social community.

This was our first apparel-only pop-up, and seeing how successfully it performed warms my heart. I became CMO of PXG in December 2024 but have been, and continue to be, the President and Executive Creative Director of PXG Apparel since 2018. The apparel side of the business is my baby!! This storefront allowed us to market Fall/Winter 2024 and Spring/Summer 2025 like never before, with displays on the Scottsdale Fashion Square kiosks, video ads in the mall’s movie theater, a full wrap of the main elevator, involvement in additional philanthropic endeavors, and content creation opportunities for our customers and creators!

To those who have visited the pop-up and joined our PXG Social Club, thank you!! If you haven’t stopped by yet, there are four weeks left until the doors close on April 30th. Our new Spring/Summer 2025 collection is a hit with our community, and a fun reminder that every purchase at our Fashion Square location enters you to win the custom PXG MOKE displayed in the center of our store! Go check it out!!

Xx

Philanthropy

Make-A-Wish Arizona Wish Ball – March 2025
Bob and I had the pleasure to meet Wish Kids from all walks of life whose wishes gave them a boost of hope and strength to face their illnesses.

Wellness

Mental Wellness in a Demanding Career: 6 Strategies for Balance 
I’ve cultivated practices that allow me to show up as my best self, and today, I’m sharing six that serve as my foundation for mental wellness.

S  H  O  P
T H E   L A T E S T   C O L L E C T I O N

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