BTS: PXG Fall/ Winter 2020 Collection
It is PXG’s largest apparel collection yet, complete with lifestyle, outerwear and activewear pieces that transition seamlessly on and off the golf course.
Since becoming President and Executive Creative Director, PXG Apparel, in late 2018. it has been my dream to orchestrate an apparel photoshoot that echoed the same passion, mood and detail that went into designing the pieces. I wanted imagery that was a departure from anything PXG had ever done. A venture outside of golf. I envisioned a photoshoot that was edgy and encapsulated the individualist character PXG was born from.
That dream has become a reality.
With the collection launching in October, I can’t give away too much yet. But, I will disclose that the PXG Apparel Fall/ Winter 2020 Collection photoshoot was set in Northern Arizona.
The storyline is a playful road trip among old friends. A nostalgic look into holidays past and an optimistic glimpse into what our own escapes could look like.
Our team captured still photography and video. The video crew worked alongside the photography team to capture the story in an immersive way.
The iconic road trip creates a setting for discovery. It’s a chance to reflect and reinvent our world, so that we can emerge.
I am so excited to share the upcoming collection with you all. Follow me on Instagram for extra sneak peeks at the new collection and pre-sale opportunities.
Article first published in September 2020.