Paper City: Fashion and Golf Blend Brilliantly at the Dallas Store Opening for Bold Brand PXG
In the largely staid landscape of golf, PXG wants to stand out. Founded only in 2014 by billionaire Bob Parsons, the brand has already carved out an impressive following of golfers (both pro and aspiring) willing to shell out for Parson Xtreme Golf’s high-end clubs. A blend of high-performance materials and sleek design, PXG’s custom-fit irons have become a status symbol among the country club crowd. But it was PXG’s other strength that took center stage at the opening of the brand’s first Dallas store: fashion.
Read the full story here.