Women’s Wear Daily: Parsons Xtreme Golf in Drive to Update Golf’s Fashion Image
One gets a sense that even if golf weren’t booming in the pandemic that PXG would be in full-on expansion mode.
An acronym for Parsons Xtreme Golf, as in GoDaddy-founding billionaire Bob Parsons, the golf equipment brand and its PXG Apparel offshoot, the latter helmed by his wife Renee, aim for 40 retail stores by 2024. Not ones to ride off into the sunset after he sold his domain registration company – unless it’s in a golf cart at their Scottsdale ational Golf Club, which they renovated and expanded – the couple is having fun shaking up the staid golf scene.
“Golf is becoming cool again, and people don’t want a lot of rules,” Renee said of their mission to make the game more inclusive.
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